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Kristin Luck is an American businesswoman. She is a consultant and public speaker, specializing in nontraditional marketing and branding strategies.〔Luck, K. "Growth Hacking 101. http://www.greenbookblog.org/tag/kristin-luck/ March 10, 2015〕 Prior to launching her own practice, she was company president and CMO (Chief Marketing Officer) of Decipher, a marketing research services provider. She originally took the role in 2007 after Decipher acquired her start-up, Forefront Consulting Group.〔(【引用サイトリンク】title=Executive Profile Kristin Luck )〕 Decipher was acquired by FocusVision. Luck joined ACNielsen to assist in the development of digital rights management. She later co-founded Online Testing Exchange (OTX), an online market research firm. OTX was acquired in January 2004 and she left in December 2005 to start research services company Forefront Consulting Group; Forefront was acquired in June 2007 by Decipher. She is the founder of the group Women in Research, a networking group, for women in marketing research to facilitate networking, leadership, entrepreneurship and other career development goals.〔"About Women in Research" http://www.womeninresearch.com/about〕 Luck lectures at industry conferences for groups such as the Advertising Research Foundation, the Council of American Survey Research Organizations and the Marketing Research Association.〔(【引用サイトリンク】title=ARF 2010 Re:think )〕〔(【引用サイトリンク】title=Council of American Survey Research Organization Panel Conference )〕〔(【引用サイトリンク】title=The Market Research Event )〕 She is considered a "top voice in market research", in part due to her regular column in the Research Business Report 〔(【引用サイトリンク】title=ESOMAR Connect )〕 and the ESOMAR blog, RWConnect.〔http://rwconnect.esomar.org/category/blogs/kristin-luck/〕 She also serves on several industry committees and boards, such as the Interactive Research Marketing Organization.〔(【引用サイトリンク】title=Get Involved With IMRO )〕 She was one of the article authors for the inaugural Journal of Brand Strategy and was recently a contributor to the widely read Fast Company blog.〔Luck, K. Journal of Brand Strategy. "The delicate art of rebranding: Retaining equity while creating a fresh face." June 2012. http://henrystewart.metapress.com/link.asp?id=bxu48u8003171550〕〔http://www.fastcompany.com/3032712/work-smart/what-an-mba-can-do-for-you-and-what-you-can-do-for-yourself〕 In fall of 2014, Luck was granted the Gold Level award in the Women Executive of the Year category in the international Golden Bridge Awards Program.〔http://www.goldenbridgeawards.com/world/〕 She also received a Stevie Award in the Executive of the Year category at the 2014 American Business Awards 〔http://www.stevieawards.com/pubs/awards/403_2941_24919.cfm〕 and the 2014 Advertising Research Foundation's Future Forward Great Minds gold level award.〔http://thearf.org/great-mind-14.php〕 The future-forward category recognizes particular achievement in a trending topic, which was mobile research for the 2014 awards program. In 2013, Luck was the recipient of the Marketing Research Association's Impact Award, the Ginny Valentine Award for "Fearlessly Advocating Gender Equality" and was named as Female Entrepreneur of the Year by the Portland Business Journal. Last year, Luck received two Stevie Awards for Women in Business in the Female Executive of the Year and Women Helping Women categories.〔http://www.stevieawards.com/pubs/women/awards/414_2252_21756.cfm〕 In 2011, Luck received the Entrepreneur of the Year Award from the Best in Biz Awards Program〔Best In Biz 2011 Winner News http://www.bestinbizawards.com/2011-winner-news/〕 and the Portland Business Journal's 40 Under Forty Award.〔18 February 2011. Portland Business Journal, "The 40 Under Forty Awards Luncheon." http://www.bizjournals.com/portland/event/35491〕 In 2010, Luck was shortlisted as a finalist for a Stevie Award for Women in Business.〔(【引用サイトリンク】title=People on the Move )〕 She was also awarded the 4 Under 40 Emerging Leaders in Marketing Research Award in 2009 by the American Marketing Association,〔(【引用サイトリンク】title=Four Under Forty Panel with Emerging Leaders )〕 and was a finalist for the Next Gen Market Research Disruptive Innovators Award in 2010.〔(【引用サイトリンク】title=Top 15 Market Research Most innovative )〕 ==References== 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Kristin Luck」の詳細全文を読む スポンサード リンク
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